Style Guild

Welcome to the style guide for the Manassas Web Design Brand.

Logo Overview: The logo features a stylized bull symbolizing strength and determination within a circular badge, conveying motion and technology. The name “MANASSAS” is bold and prominent, with “WEB DESIGN” clearly stated in a supportive role.

Manassas Web Design Logo Color Palette

Navy Blue (Primary Background): #0A2342

Dark Blue (Bull’s Body Shade 1): #2B3E55

Medium Blue (Bull’s Body Shade 2): #49678D

Light Blue (Bull’s Body Highlights): #A7B6C2

Deep Red (Bull Highlights): #E03A3E

Dark Red (Badge Background): #C03238

Medium Red (Badge Highlight): #D94E50

Light Red (Badge Light Areas): #ED7A7C

Light Gray (Bull and Text): #F4F4F4

White (Highlights and Text): #FFFFFF

Typography:

  • Main Title (“MANASSAS”): Sans-serif, bold, uppercase, substantial letter-spacing for impact.
  • Subtitle (“WEB DESIGN”): Sans-serif, all caps, smaller scale than the main title, closer letter-spacing.

Logo Usage:

  • The logo should always be surrounded by ample whitespace to ensure visibility and impact.
  • The full-color logo should be used on most backgrounds, provided there is sufficient contrast.
  • For one-color applications, use white or light gray for dark backgrounds and navy blue for light backgrounds.
  • Minimum size for print: 1 inch in diameter for the circular badge.
  • Minimum size for digital: 60 pixels in diameter for the circular badge.

Do’s and Don’ts:

  • Do maintain the color proportions when resizing.
  • Do not alter the color scheme.
  • Do not stretch, skew, or warp the logo in any way.
  • Do not add any effects such as shadows or glows that could diminish readability.
  • Do not place the logo on overly busy backgrounds that could obscure its visibility.

Icon Usage:

  • When used as an icon, ensure the bull and “MWD” remain the focal points.
  • As an icon, the text “Manassas Web Design” should be omitted due to size constraints and readability.

This style guide should serve as a framework for maintaining the brand’s consistency and integrity across various applications.