Welcome to the style guide for the Manassas Web Design Brand.
Logo Overview: The logo features a stylized bull symbolizing strength and determination within a circular badge, conveying motion and technology. The name “MANASSAS” is bold and prominent, with “WEB DESIGN” clearly stated in a supportive role.
Manassas Web Design Logo Color Palette
Navy Blue (Primary Background): #0A2342
Dark Blue (Bull’s Body Shade 1): #2B3E55
Medium Blue (Bull’s Body Shade 2): #49678D
Light Blue (Bull’s Body Highlights): #A7B6C2
Deep Red (Bull Highlights): #E03A3E
Dark Red (Badge Background): #C03238
Medium Red (Badge Highlight): #D94E50
Light Red (Badge Light Areas): #ED7A7C
Light Gray (Bull and Text): #F4F4F4
White (Highlights and Text): #FFFFFF
Typography:
- Main Title (“MANASSAS”): Sans-serif, bold, uppercase, substantial letter-spacing for impact.
- Subtitle (“WEB DESIGN”): Sans-serif, all caps, smaller scale than the main title, closer letter-spacing.
Logo Usage:
- The logo should always be surrounded by ample whitespace to ensure visibility and impact.
- The full-color logo should be used on most backgrounds, provided there is sufficient contrast.
- For one-color applications, use white or light gray for dark backgrounds and navy blue for light backgrounds.
- Minimum size for print: 1 inch in diameter for the circular badge.
- Minimum size for digital: 60 pixels in diameter for the circular badge.
Do’s and Don’ts:
- Do maintain the color proportions when resizing.
- Do not alter the color scheme.
- Do not stretch, skew, or warp the logo in any way.
- Do not add any effects such as shadows or glows that could diminish readability.
- Do not place the logo on overly busy backgrounds that could obscure its visibility.
Icon Usage:
- When used as an icon, ensure the bull and “MWD” remain the focal points.
- As an icon, the text “Manassas Web Design” should be omitted due to size constraints and readability.
This style guide should serve as a framework for maintaining the brand’s consistency and integrity across various applications.